What is a FRACTIONAL MARKETING TEAM ?
A fractional marketing team is a dedicated group of senior marketing professionals who work for your company part-time, typically 20-40 hours per week total. Unlike agencies that juggle dozens of clients or freelancers who work in isolation, fractional teams operate as an integrated unit—functioning exactly like an in-house department, but at 40-60% of the cost.
How Fractional Marketing Works ?
Think of it as hiring a complete marketing department, but only paying for the hours you need:
Fractional vs. Agency vs. In-House vs. Freelancers
| Factor | Fractional Team | Traditional Agency | In-House Team | Freelancers |
|---|---|---|---|---|
| Cost | $8K-25K/mo | $10K-50K/mo | $35K-60K/mo | $5K-15K/mo |
| Integration | Dedicated to you | Shared across clients | Fully dedicated | Work in isolation |
| Speed to Launch | 1-2 weeks | 4-8 weeks | 3-6 months | Varies widely |
| Expertise | Senior Specialists | Varies by agency | Limited by hires | One skill per person |
| Scalability | Easy (Monthly) | Difficult | Very difficult | Very difficult |
| Oversight | CMO Included | Extra cost | Only if VP+ hired | None |
When Fractional Marketing Makes Sense?
✅ You’re a Great Fit if:
- You’re a $1M-$20M revenue company ready to scale marketing
- You can’t justify $400K+/year for full-time marketing hires (yet)
- You need multiple marketing channels running simultaneously
- You’ve tried freelancers but lack coordination and strategy
- You’ve worked with agencies but want a more dedicated team
- Your founder/CEO is currently wearing the CMO hat (and shouldn’t be)
❌ You’re NOT a Fit if:
- You need a single specialist for one channel only (hire a freelancer)
- You have budget for full in-house team and long runway to hire (yet)
- You’re pre-revenue with <$50K marketing budget (start smaller)
Free Calculator: Fractional vs In-House Marketing Cost Comparison
See exactly how much you’ll save with a fractional marketing team vs. hiring full-time employees. Instant calculations including salaries, benefits, tools, recruiting costs, and overhead.
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MEET YOUR FRACTIONAL MARKETING TEAM
MEET YOUR FRACTIONAL MARKETING TEAM
Every fractional team we build includes four core roles working together under unified strategy. Unlike agencies where account managers coordinate outsourced work, your fractional team members collaborate directly with each other—just like an in-house department.
Growth Strategist (Fractional CMO)
Sets overall marketing strategy, owns budget allocation, leads team coordination, reports to CEO/founder
Time commitment: 8-12 hours/week
What they do:
• Quarterly marketing strategy and OKR planning
• Monthly budget planning and reallocation
• Weekly team coordination and prioritization
• Competitive analysis and market positioning
• Buyer persona development
• Marketing technology stack recommendations
• Executive reporting and board presentations
Deliverables:
• Marketing strategy roadmap (quarterly)
• Budget allocation plans (monthly)
• Executive dashboards (weekly)
• Team performance reviews (monthly)
Why fractional works:
Most companies don’t need a CMO 40 hours/week. Strategy and oversight requires 25-30% of time; execution is the other 70%. You get senior strategic thinking without paying for execution hours.
Paid Media Buyer
(Performance Marketing Specialist)
Manages all paid advertising across Google Ads, LinkedIn, Meta, YouTube. Optimizes for ROAS and lead quality
Time commitment: 12-20 hours/week
What they do:
• Campaign setup and structure (Google, LinkedIn, Meta, YouTube)
• Audience research and targeting strategy
• Ad copywriting and creative briefing
• A/B testing (headlines, images, CTAs, landing pages)
• Bid management and budget optimization
• Weekly performance analysis
• Landing page conversion optimization
• Attribution tracking and reporting
Deliverables:
• 3-5 active campaigns across 2-3 platforms
• Weekly performance reports with recommendations
• Monthly ROAS and cost-per-lead analysis
• Quarterly creative refresh
Why fractional works:
Ad management is front-loaded (15-20 hrs/week during setup/testing, then 8-12 hrs/week for optimization). You pay for what you need in each phase.
Content Marketer (SEO & Content Specialist)
Creates all written content including blogs, pillar pages, case studies, lead magnets, email copy, landing pages
Time commitment:
10-15 hours/week
What they do:
• SEO keyword research and content planning
• Blog post writing (2-4 posts/month, 1200-1800 words each)
• Pillar content creation (1 per quarter, 2500-3500 words)
• Case study development and writing
• Lead magnet creation (ebooks, guides, templates)
• Email sequence copywriting
• Landing page copy and optimization
• Content performance tracking
Deliverables:
• 2-4 blog posts per month
• 1 pillar page per quarter
• 1-2 case studies per quarter
• 1 lead magnet per quarter
• Email sequences (onboarding, nurture, re-engagement)
Why fractional works: Content creation is project-based. You don’t need someone 40 hours/week; you need consistent output. Fractional model delivers predictable content volume at fraction of full-time cost.
CRM & Email Specialist (Marketing Automation Expert)
Builds and manages all marketing automation workflows, email campaigns, lead nurturing, and CRM integration
Time commitment:
5-10 hours/week
What they do:
•HubSpot/Mailchimp/Active Campaign setup and configuration
• Email workflow design and implementation
• Lead scoring model development
• Segmentation strategy
• Email campaign creation and deployment
• A/B testing (subject lines, send times, content)
• CRM integration with sales tools
• List hygiene and deliverability management
• Email performance analytics
Deliverables:
• 2-4 email campaigns per month
• 3-5 automated workflows per quarter
• Lead scoring implementation
• Monthly email performance reports
• CRM hygiene and optimization
Why fractional works: Automation is setup-intensive upfront (10-15 hrs/week for 4-8 weeks), then maintenance-mode (4-6 hrs/week). Fractional model matches actual workload patterns.
WHO NEEDS A FRACTIONAL MARKETING TEAM ?
SaaS Companies
Typical situation: Post-seed or Series A, product-market fit achieved, ready to scale customer acquisition. Founder has been doing all marketing. Need systematic lead generation.
What you get: Fractional CMO develops go-to-market strategy, paid media buyer launches LinkedIn and Google campaigns targeting decision-makers, content marketer creates comparison pages and use case content, CRM specialist builds trial-to-paid nurture sequences.
Expected outcomes: 50-150 qualified MQLs per month, 2-4x ROAS on paid campaigns, 20-30 demo requests from organic search, automated onboarding reducing time-to-value.
Investment: $12K-18K/month
Tech Startups (Post-Seed, Pre-Series B)
Typical situation: Proven concept, raising growth capital, need marketing traction to show investors. Limited marketing budget but high growth expectations.
What you get: Fractional CMO builds board-ready marketing plan with clear metrics, paid media buyer runs focused campaigns to generate proof-of-concept leads, content marketer creates thought leadership and SEO foundation, CRM specialist implements basic automation for lead follow-up.
Expected outcomes: Measurable lead pipeline for investor conversations, 3-5x month-over-month growth in qualified leads, foundational SEO presence, professional marketing metrics and reporting.
Investment: $10K-15K/month
B2B Service Firms (Professional Services, Consulting etc.)
Typical situation: Relying on referrals and founder network, inconsistent pipeline, want predictable lead generation. Often have stale website and no content strategy.
What you get: Fractional CMO conducts positioning and messaging work, content marketer creates pillar content around expertise areas, paid media buyer runs LinkedIn campaigns targeting ideal client profiles, CRM specialist builds nurture sequences for long sales cycles.
Expected outcomes: 20-40 qualified discovery calls per month, thought leadership content ranking for target keywords, professional email nurture reducing sales cycle length, more consistent pipeline.
Investment: $8K-12K/month
Healthcare & Medical Practices (Multi-Location or Specialty)
Typical situation: Competing with larger hospital systems or corporate chains, need local SEO and patient acquisition, must maintain HIPAA compliance in marketing.
What you get: Fractional CMO develops compliant marketing strategy, content marketer creates patient education content optimized for local search, paid media buyer runs location-targeted Google Ads for specific procedures, CRM specialist builds appointment reminder and patient retention workflows.
Expected outcomes: 100-300 monthly patient inquiries, #1 local rankings for procedure searches, improved online reputation, reduced patient acquisition cost vs. traditional advertising.
Investment: $8K-15K/month
E-Commerce & DTC Brands (Product Startups, Cosmetics, Baby Products)
Typical situation: Product-market fit validated through early sales (Kickstarter, Shopify, Amazon), ready to scale beyond founder’s network. High CAC eating into margins. Need multi-channel acquisition strategy and retention marketing.
What you get: Fractional CMO develops customer acquisition strategy across paid social and search, paid media buyer launches Meta/TikTok campaigns with creative testing framework, content marketer creates product education and lifestyle content for SEO and email, CRM specialist builds abandoned cart recovery, post-purchase sequences, and subscriber retention flows.
Expected outcomes: 25-40% reduction in customer acquisition cost through optimization, 15-25% increase in customer lifetime value through retention programs, 100-200 new customers per month from diversified channels, email driving 20-30% of repeat purchases.
Investment: $12K-18K/month
Why this works for product companies: DTC brands need rapid testing across channels (Meta, TikTok, Google Shopping, influencers) that agencies are too slow to execute and in-house teams too expensive to build. Fractional teams test 10-15 creative variations weekly, kill losers fast, scale winners immediately—exactly what product growth requires.
Real Estate & Property Services (Brokerages, Property Management, Development)
Typical situation: Relying on Zillow leads, referrals, and traditional advertising. High cost per lead from lead gen companies. Want to build owned audience and reduce dependency on third-party platforms. Multiple agents/properties to market simultaneously.
What you get: Fractional CMO develops local SEO and content strategy for neighborhood expertise, content marketer creates area guides and market reports that rank locally, paid media buyer runs hyper-targeted Facebook/Instagram campaigns for listings and buyer leads, CRM specialist builds drip campaigns for long nurture cycles and past client reactivation.
Expected outcomes: 50-100 qualified buyer/seller leads per month, #1 local rankings for “[neighborhood] real estate” searches, 30-40% cost reduction vs. Zillow/Realtor.com leads, database of 500-1000 nurtured prospects, 15-25% of closed deals from marketing-generated leads.
Investment: $8K-15K/month
Why this works for product companies: Real estate has long sales cycles (3-18 months from first contact to close) that require consistent nurturing. Fractional teams build the content and automation systems that keep you top-of-mind without hiring a full marketing person per agent or office.
Food & Beverage Brands (CPG Startups, Restaurant Groups, Specialty Food)
Typical situation: Great product, early traction at farmers markets or local stores, ready to scale distribution. Need brand awareness and DTC channel. Competing against established brands with big budgets. Want to build community and loyalty.
What you get: Fractional CMO develops brand positioning and go-to-market strategy, content marketer creates recipe content, behind-the-scenes storytelling, and influencer outreach, paid media buyer launches Instagram/Facebook campaigns targeting food enthusiasts in expansion markets, CRM specialist builds subscription box programs and loyalty campaigns.
Expected outcomes: 3-5x social media following in 90 days, 500-1500 DTC website orders per month, retail buyer inquiries from brand awareness campaigns, 25-35% repeat purchase rate through retention marketing, user-generated content reducing creative costs.
Investment: $10K-15K/month
Why this works for product companies: Food brands need constant content (recipes, lifestyle, behind-the-scenes) that full-time content creators can’t sustain alone. Fractional teams bring food industry expertise—knowing what content converts, which influencers drive sales, how to launch in new markets without blowing budgets.
Fitness & Wellness (Studios, Coaches, Supplement Brands, Apps)
Typical situation: Passionate community around founder/instructor, but growth plateaued. Competing for attention against Peloton, ClassPass, and big wellness brands. Need to scale beyond local market or current client base. Struggling with member retention and reactivation.
What you get: Fractional CMO develops membership growth and retention strategy, content marketer creates workout content, transformation stories, and educational resources for SEO, paid media buyer runs targeted campaigns to fitness enthusiasts in target demographics, CRM specialist builds onboarding sequences that improve retention, challenge campaigns, and win-back flows for churned members.
Expected outcomes: 40-80 new member signups per month, 15-20% improvement in first-month retention through better onboarding, 200-500% increase in organic website traffic from content, 10-15% of churned members reactivated through win-back campaigns, $50-150 cost per acquisition (vs. $200-400 industry average).
Investment: $10K-18K/month
Why this works for product companies: Fitness businesses live or die on retention, not just acquisition. Fractional teams build the automated onboarding, engagement, and reactivation systems that most studios and coaches know they need but can’t build themselves. Plus content marketing works exceptionally well—people search “how to lose weight,” “best home workouts,” etc. constantly.
Home Services & Contracting (HVAC, Plumbing, Roofing, Remodeling)
Typical situation: Completely reliant on HomeAdvisor, Angi, or Thumbtack leads at $100-300 per lead. Want to own customer relationships and reduce lead costs. Seasonal demand fluctuations. Need to fill schedule during slow periods.
What you get: Fractional CMO develops local SEO and reputation strategy, content marketer creates service area pages and educational content ranking for “[city] HVAC repair” searches, paid media buyer launches Google Local Service Ads and retargeting campaigns, CRM specialist builds seasonal campaigns, maintenance reminders, and referral programs.
Expected outcomes: 60-120 service calls per month from owned channels, #1 rankings for 10-20 local service searches, 50-70% reduction in cost per lead vs. lead gen platforms, 4.5+ star reviews driving social proof, 20-30% of revenue from repeat/referral vs. 5-10% previously.
Investment: $8K-12K/month
Why this works for product companies: HomeAdvisor leads cost $150-300 and you’re competing with 4 other contractors. Organic leads from your own website cost $30-60 and you’re the only option. Fractional teams build the SEO, content, and reputation systems that make your phone ring without paying lead aggregators. ROI is typically 3-5x in first year.
Professional Services & Coaching (Executive Coaching, Business Consulting, Career Services)
Typical situation: Expertise and credentials are strong, but pipeline is inconsistent. Relying on referrals and personal network. Want to scale beyond 1:1 work into group programs or online courses. Competing against “gurus” with bigger platforms.
What you get: Fractional CMO develops thought leadership and authority positioning strategy, content marketer creates LinkedIn articles, pillar content, and lead magnets that demonstrate expertise, paid media buyer runs LinkedIn campaigns targeting exact job titles and industries, CRM specialist builds webinar funnels, course launch sequences, and high-touch nurture for premium services.
Expected outcomes: 15-30 qualified discovery calls per month, LinkedIn following growing 200-500% in 6 months, 500-1000 email subscribers from lead magnets, $50K-150K in group program or course revenue, 3-5 high-ticket coaching clients per quarter.
Investment: $8K-15K/month
Why this works for product companies: Your expertise is valuable, but nobody knows you exist. Fractional teams build the content marketing and LinkedIn presence that establish you as the authority in your niche. Then paid campaigns and automation convert that authority into consistent discovery calls and program enrollments. Most coaches waste years trying to DIY this—fractional teams compress it into 6-12 months.
THE TRUE COST - FRACTIONAL VS IN-HOUSE
Here’s the real financial comparison most CEOs miss when evaluating fractional marketing teams
Annual Cost Breakdown
| Expense Category | In-House Team | Fractional Team | Your Savings |
|---|---|---|---|
| Salaries | |||
| CMO/VP Marketing | $180,000 | $0 (fractional) | – |
| Paid Media Manager | $85,000 | $0 (fractional) | – |
| Content Manager | $75,000 | $0 (fractional) | – |
| Marketing Ops | $70,000 | $0 (fractional) | – |
| Base Salary Total | $410,000 | $144K-180K/yr | $230K-266K |
| Benefits (30%) | $123,000 | $0 | $123,000 |
| Recruiting Costs | $50,000-80,000 | $0 | $50,000-80,000 |
| Onboarding/Training | $20,000-30,000 | $0 | $20,000-30,000 |
| Marketing Tools | $36,000/yr | Included | $36,000 |
| Office/Equipment | $20,000 | $0 | $20,000 |
| Severance Risk | $50,000-100,000 | $0 | $50,000-100,000 |
| ANNUAL TOTAL | $709,000-859,000 | $144,000-216,000 | $529,000-643,000 |
Hidden Costs People Forget
ROI Timeline Comparison
In-House Team
Month 1-3: Recruiting, interviewing, background checks
Month 4-5: Onboarding, training, learning your business
Month 6-9: Planning, setting up tools, initial execution
Month 10+: Consistent execution and results
Time to ROI: 10-12 months
Fractional Team:
Week 1: Discovery and strategy
Week 2: Team assembly and onboarding
Week 3-4: Campaign launches
Month 2+: Optimization and scaling
HOW OUR FRACTIONAL ENGAGEMENT WORKS
Week 1: Discovery & Strategy Session
We start with a comprehensive discovery session (typically 2-3 hours) where we cover:
- Business goals, revenue targets, growth stage
- Current marketing efforts and what’s working/not working
- Target customer profiles and buyer journey
- Competitive landscape analysis
- Sales process and how marketing supports it
- Budget parameters and timeline expectations
- Internal team structure and who we’ll work with
Week 2: Team Assembly & Kickoff
Based on your strategy, we assemble your specific fractional team from our 150+ expert network. Team composition varies:
- SaaS/Tech companies: Usually need stronger paid media + content focus
- Healthcare/Local: Typically need SEO + local campaigns + reputation management
- B2B Services: Often require thought leadership content + LinkedIn + long nurture sequences
- Ecommerce/Product: Usually need paid media heavy + creative + conversion optimization
Your team has an internal kickoff (we handle this), then schedules your launch meeting where you meet everyone, review roles, and confirm the 90-day plan.
Week 3 -4: Campaign Launch
Your team hits the ground running:
- Strategist: Finalizes positioning, messaging, buyer personas
- Paid media: Sets up tracking, launches initial test campaigns
- Content: Begins editorial calendar, publishes first pieces
- CRM: Configures tools, builds first automation workflows
You’ll have weekly 30-minute check-ins during launch phase to ensure alignment.
Ongoing: Optimize & Scale (Monthly Cycles)
After launch, we operate in continuous optimization cycles:
Weekly (Team-side):
- Campaign performance reviews
- Creative testing and iteration
- Content calendar execution
- Budget reallocation based on performance
Bi-Weekly (With you):
- 30-minute team sync reviewing performance
- Surface insights and recommendations
- Discuss upcoming priorities
Monthly:
- Comprehensive performance report
- ROI analysis (spend vs. pipeline generated)
- Strategic planning for next month
- Team composition adjustments if needed
You have direct access to your team via Slack or email, and they operate in your time zone for fast responses.
WHAT YOU CAN EXPECT
WHAT YOU CAN EXPECT
DELIVERABLES & TIMELINE
Here’s what fractional marketing team clients typically see month-by-month:
Month 1: Foundation & Setup
Marketing Strategy:
- Positioning and messaging framework
- Buyer persona documentation
- Competitor analysis
- Channel strategy and budget allocation
- 90-day marketing roadmap
Paid Media:
- Tracking setup (GA4, conversion pixels, UTM structure)
- Initial campaign launches (1-2 platforms)
- Ad creative and copy (3-5 variations per platform)
- Landing page optimization recommendations
Content:
- Editorial calendar (3-month plan)
- 1-2 blog posts published
- Website copy audit and recommendations
- SEO foundation (keyword research, technical audit)
CRM/Automation:
- Tool configuration (HubSpot/Mailchimp/ActiveCampaign)
- Basic lead nurture workflow
- Email template setup
- Form and landing page integration
Expected Results:
Foundation built, initial campaigns generating data, 5-15 early leads.
Months 2-3: Momentum Building
Marketing Strategy:
- Monthly performance reviews
- Budget optimization based on what’s working
- Persona refinement based on actual lead data
Paid Media:
- 3-5 active campaigns running
- A/B testing (5-10 tests per month)
- ROAS improving (target 2-3x)
- 30-50 MQLs per month
Content:
- 2-4 blog posts per month
- 1 pillar page published
- Case study or lead magnet in progress
- SEO rankings starting to improve
CRM/Automation:
- 2-3 automated workflows live
- 2-4 email campaigns per month
- Lead scoring implemented
- Sales handoff process refined
Expected Results:
40-80 qualified leads/month, 2-3x ROAS on paid, first organic traffic gains.
Months 4-6: Optimization & Scale
Marketing Strategy:
- Quarterly strategy refresh
- Team composition refinement
- Channel expansion if warranted
Paid Media:
- Winning campaigns scaled
- Underperformers paused or pivoted
- ROAS target 3-5x
- 60-120 MQLs per month
Content:
- Consistent publishing (8-16 posts total)
- 1-2 pillar pages complete
- Lead magnets generating downloads
- 5-15 keywords in top 10
CRM/Automation:
- 5-7 automated workflows running
- Segmentation strategy refined
- Lead-to-customer conversion tracking
- Re-engagement campaigns for stalled leads
Expected Results:
80-150 qualified leads/month, predictable pipeline, marketing ROI clearly positive.
FRACTIONAL MARKETING SUCCESS STORIES
Case Study: SaaS Startup 10x’d MQLs in 90 Days
Client: Enterprise collaboration software (Series A, $3M ARR, 12 employees)
Challenge: Founder-led sales was the only channel. Zero marketing presence. Needed scalable lead generation before Series B raise. Had tried two agencies previously with poor results.
Fractional Team Deployed
Strategy & Execution
Month 1: CMO developed positioning against incumbent players, identified 3 buyer personas, recommended LinkedIn + Google strategy. Paid media launched initial test campaigns targeting IT directors and VPs.
Content began pillar page on main use case.
Month 2-3: LinkedIn campaigns found winning audience (IT leaders at 500-2000 employee companies). Google Search captured high-intent comparison searches.
Published 6 blogs and 2 pillar pages. Built nurture sequence for trial users.
Results after 6 months
8 → 80
MQLs/month
Sales Pipeline
ROAS
Top 12 keywords
Trial to Paid conversion
“We tried two agencies before iFlow and wasted $60K. The fractional team approach meant we actually had dedicated people who cared about our business.
Our investors were blown away by our marketing metrics at our Series B pitch.”
Case Study: B2B Services Firm Generated $1.2M Pipeline From Content
Client: IT consulting and managed services provider ($15M revenue, 80 employees)
Challenge: 90% of business from referrals and existing client expansion. Website traffic flat at 400 sessions/month. No content strategy.
Wanted predictable new business pipeline.
Fractional Team Deployed
Strategy & Execution
Month 1-2: SEO audit revealed 30+ technical issues. CMO identified 5 service pillar topics. Content marketer created comprehensive pillar pages for each service area. Implemented technical fixes
Month 3-6: Published 24 blog posts supporting pillar content. Built link building strategy (guest posts, digital PR). Launched monthly newsletter. Created lead magnets for each service area.
Results after 6 months
Monthly Organic Sessions
Monthly Leads
Sales Pipeline
Top 10 Keywords
Lower CAC
“Our previous marketing person was just posting blogs inconsistently. The fractional team brought actual strategy—SEO, pillar content, lead magnets. We now have 40+ leads coming in monthly without spending a dollar on ads. Best marketing ROI we’ve ever seen.”
Case Study: Healthcare Practice 3x’d Patient Inquiries
Client:Multi-location dental practice (5 locations across DFW, $8M revenue)
Challenge: Competing with corporate dental chains with huge ad budgets. Inconsistent patient flow.
Previous agency delivered low-quality leads. Needed local SEO and reputation management.
Fractional Team Deployed
Strategy & Execution
Month 1-2: Fixed Google Business Profile issues across all locations. Launched reputation management campaign. Created location-specific landing pages.
Month 3-4: Published procedure-focused content (implants, cosmetic dentistry, Invisalign). Launched Google Ads targeting high-value procedures by location. Built review generation workflow.
Results after 6 months
Inquiry Growth
(50 to 150/mo)
Local Rank
Google Reputation Avg.
Cost Per Lead (CPL)
Tracked First-Year Revenue
“Previous agency gave us leads, but half were spam or price shoppers. The fractional team focused on quality—procedure-specific content, better targeting, reputation. We’re booking 3x more new patients and they’re higher-value cases.”
FRACTIONAL MARKETING IN TEXAS
Based in McKinney (Dallas-Fort Worth), iFlow’s fractional marketing teams serve tech companies, SaaS startups,
healthcare providers, and B2B service firms across Texas.
Why Texas Companies Choose Fractional Marketing?
Cost Efficiency
Texas has a lower cost of living than SF or NYC, but marketing salaries are still $80K-$120K for mid-level roles.
Fractional teams deliver senior expertise at 40-60% savings.
Speed
Texas business culture values speed and execution. Our 48-hour onboarding matches that urgency.
Local Knowledge
We understand Texas markets—DFW corporate buyers, Austin tech ecosystem, Houston enterprise, San Antonio healthcare.
Your team brings insights specific to your region.
Serving Dallas, Houston, Austin, San Antonio
Dallas-Fort Worth
🏦 Finance & Banking
💻 Enterprise SaaS
Learn More ↓
DFW Strategy
Strong presence in B2B services, financial services, healthcare, and enterprise SaaS. Our DFW clients appreciate in-person quarterly reviews and local market knowledge.
Houston
🏥 Healthcare
🏭 B2B Industrial Clients
Learn More ↓
Houston Growth
We understand the long sales cycles and relationship-driven industries dominant in the Houston energy, healthcare and industrial markets.
Austin
📱 SaaS
💡 Consumer Tech
Learn More ↓
Austin Innovation
Austin clients value our product-led growth expertise and deep experience scaling VC-backed tech companies.
San Antonio
🛡️ Military Contractors & Government
⚖️ Professional services
Learn More ↓
San Antonio Reach
Compliance-friendly marketing approaches for highly regulated industries like military/gov contractors and healthcare providers.
Schedule Meeting Today!
PRICING & ENGAGEMENT MODELS
Fractional Marketing Team Packages
Starter
Best for early traction & 1-2 channels
- 20-25 hrs Total Team/Week
- 2-3 Specialists
- 6 hrs / week CMO Strategy
- 8 hrs / week Paid Media
- 6 hrs / week Content Marketing
- 4 hrs / week CRM/Automation
Growth
Best for growth stage & multi-channel
- 35-45 hrs Total Team/Week
- 4 Specialists (Full Team)
- 10 hrs / week CMO Strategy
- 15 hrs / week Paid Media
- 12 hrs / week Content Marketing
- 8 hrs / week CRM/Automation
Scale
Best for scaling market dominance
- 50-60 hrs Total Team/Week
- 5+ Specialists
- 15 hrs / week CMO Strategy
- 20 hrs / week Paid Media
- 15 hrs / week Content Marketing
- 10 hrs / week CRM/Automation
What’s Included in Every Package?
Strategy & Oversight
- Quarterly marketing strategy sessions
- Monthly performance reviews and budget planning
- Weekly team coordination (handled internally)
- Direct Slack/email access to your team
Execution & Deliverables
- Campaign management across chosen channels
- Content creation (volume depends on package tier)
- Marketing automation and workflows
- Landing page and website optimization
- Creative development and testing
Reporting & Analytics
- Weekly performance snapshots
- Monthly comprehensive reports
- Dashboard access (Google Analytics, ad platforms, HubSpot)
- ROI tracking and attribution analysis
Tools & Technology
- Marketing automation platform (HubSpot, Mailchimp, or ActiveCampaign)
- SEO tools (SEMrush or Ahrefs)
- Design tools (Canva Pro, Adobe)
- Project management (Asana, Monday.com)
- Analytics and reporting tools
Custom Team Configurations
Don’t fit into our standard packages? We build custom fractional teams based on your specific needs:
Heavy paid media focus
25 hrs/week paid media + 10 hrs/week strategist
Content-driven growth
20 hrs/week content + 10 hrs/week SEO + 5 hrs/week CRM
Product launch sprint
60 hrs/week for 8-12 weeks, then scale to 30 hrs/week ongoing
Fractional CMO only
10-15 hrs/week strategic oversight, you handle execution
Engagement Terms
Initial commitment
90-day minimum. Performance marketing needs time to deliver results.
Scale Up or Down
Adjust team size with 30 days notice. Match your business needs.
Team adjustments
Change team composition monthly if needed.No questions asked.
No Long-Term Contracts
We believe in earning your business every month through results, not paperwork.
Frequently Asked Questions
Perfect for companies that need senior marketing leadership but can’t justify (or don’t need) a $180K-$250K full-time executive.
1. Dedication: Fractional teams are dedicated to your business. Agencies juggle 10-50 clients simultaneously and prioritize whoever screams loudest.
2. Integration: Your fractional team operates like in-house employees—attending your team meetings, using your communication tools, integrated with your sales team. Agencies operate separately with account managers as gatekeepers.
3. Flexibility: Scale your fractional team up or down monthly. Agencies lock you into 6-12 month contracts with expensive scope change processes.
4. Accountability: Fractional teams have clear ownership—your CMO is accountable for results. Agency account managers rotate, strategies change, and accountability is diffuse.
5. Cost structure: Fractional teams bill for actual hours worked. Agencies typically have higher markups, retainer minimums, and scope bloat.
Typical investment: $4K-$6K/month.
However, most clients find better results with a complete fractional team because:
• Strategy without execution doesn’t drive revenue
• CMOs are most valuable when they’re coordinating specialists, not doing execution themselves
• Full team ROI typically justifies the investment within 90 days
We’ll honestly advise what makes sense for your stage and budget.
• Marketing automation (HubSpot Professional, Mailchimp, or ActiveCampaign)
• SEO tools (SEMrush or Ahrefs)
• Design and creative (Canva Pro, Adobe Creative Suite)
• Project management (Asana, Monday.com, ClickUp)
• Analytics (Google Analytics 4, Looker Studio)Client provides (typically tools you already have):
• CRM if different from our automation platform
• Your website hosting and CMS
• Ad platform budgets (Google Ads, LinkedIn, Meta)If you have existing tool preferences (e.g., “We’re committed to HubSpot Enterprise”), we adapt. If you’re starting fresh, we recommend the best fit for your size and needs.
• Day 1: Discovery call (1-2 hours)
• Days 2-3: Strategy brief and team recommendations
• Days 4-7: Team assembly and internal kickoff
• Week 2: Your team introduction and launch meeting
• Week 3: Campaigns begin launching
Most clients have campaigns live within 2-3 weeks of initial contact. We’ve done it in 5 business days for urgent needs.Compare to:• Agency onboarding: 4-8 weeks
• In-house hiring: 3-6 months
• Freelancer coordination: Varies wildly, often never truly “ready”
Team member level: If a specific team member isn’t the right fit (communication style, expertise, work quality), we swap them out.
Usually happens within 1 week. No additional cost, no questions asked.Entire engagement level: After your initial 90-day commitment, you can end the engagement with 30 days notice.
We’ll help with transition documentation so your next team (internal or external) can pick up seamlessly.Why we’re confident: 95% of our fractional team clients renew month-over-month after the initial 90 days because results s
peak louder than contracts.
You have an in-house marketing coordinator: They become the internal point person coordinating with our fractional team.
We handle strategy and specialized execution; they handle day-to-day operations.You have freelancers: We can integrate them or recommend whether replacement makes sense. Often we’ll keep a great freelance
designer or developer and add strategy/other channels they don’t cover.You have a part-time CMO consultant: We can execute on their strategy, or if they’re not hands-on enough, our fractional CMO
can take over strategic oversight while they transition to advisor role.
We adapt to your situation rather than forcing you to scrap everything and start over.
That’s a great problem to have—it means you’re growing! Here’s how we handle it:
Transition support: When you’re ready to hire in-house (usually around $10M-$20M revenue), we help with:
• Job descriptions and hiring criteria
• Candidate interviewing and evaluation
• Onboarding and knowledge transfer
• Continued support during transition (60-90 days)Partial fractional continuation: Many clients hire in-house for execution (content, paid media) but keep fractional
CMO for strategic oversight. Reduces your fractional cost while maintaining senior strategic thinking.
Graceful wind-down: 30-day notice, full documentation transfer, no hard feelings. We’ve helped dozens of clients successfully transition to in-house teams.
Our approach:
- Weeks 1-2: Strategy-heavy (60% strategy, 40% execution)
- Month 1: 40% strategy, 60% execution
- Months 2+: 20% strategy, 80% execution
Your fractional CMO continuously provides strategic oversight (10 hrs/week), but 70% of total team hours go to hands-on execution—writing content, managing campaigns, building workflows, analyzing data.
You get both: Strategic thinking from experienced senior marketers AND tactical execution that actually drives leads.
Weekly (every Monday morning):
- Campaign performance snapshot (spend, leads, ROAS)
- Content published and in progress
- Key wins and issues flagged
Monthly (first week of each month):
- Comprehensive performance report (15-20 pages)
- Channel-by-channel breakdown (traffic, leads, cost per acquisition)
- ROI analysis (marketing spend vs. pipeline generated)
- Strategic recommendations for next month
- Budget reallocation proposals
Quarterly:
Strategic review and planning session (in-person or video)
- Competitive landscape update
- Team performance evaluation
- Next quarter roadmap
Real-time access:
- Shared dashboards (Google Analytics, ad platforms, HubSpot)
- Slack channel for daily updates and questions
- Project management visibility (Asana, Monday.com)
Build IT RIGHT
Build Your Complete Marketing Department in 2 Weeks,
Not 6 Months
Stop choosing between expensive in-house hires or inconsistent freelancers. Get a dedicated fractional marketing team—strategist, paid media, content, and automation experts—working together to drive qualified leads and measurable ROI.
What You Get:
Senior Marketing Expertise across all digital channels
40-60% Cost Savings compared to in-house hiring
Rapid Onboarding (2 weeks vs. 3-6 months recruiting)
Total Flexibility with month-to-month terms after 90 days
Complete Transparency via real-time dashboards & weekly reporting
Three ways to get started
Schedule Strategy Session
Download Cost Calculator
Email Your Situation
Quick stats
Onboarding Time
Monthly Investment
ROI in 6 months
Client Retention