Proven Results
Average ROAS for B2B clients
Lower cost per lead vs. Previous agencies
Campaign Live in Days
Active Optimization, not Months
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WHAT IS PERFORMANCE MARKETING (AND WHY IT WORKS) ?
Performance marketing is digital advertising where you only pay for measurable results—leads generated, sales closed, demos booked. Unlike brand advertising (paying for impressions and awareness), performance marketing is trackable, accountable, and optimizable in real-time.
Performance Marketing vs. Brand Marketing vs. SEO
| Factor | Performance Marketing | Brand Marketing | SEO/Content |
|---|---|---|---|
| Primary Goal | Immediate conversions (leads, sales) | Awareness and perception | Long-term organic traffic |
| Timeline to Results | 30-60 days | 3-6 months | 6-12 months |
| Cost Structure | Pay per click/conversion | Pay for reach/impressions | Time investment (content creation) |
| Measurability | Exact ROI tracking | Difficult to attribute | Medium (organic conversions) |
| Scalability | Instant (increase budget) | Slow (creative production) | Slow (content compounds) |
| Best For | Demand generation, lead gen | New brand/product launches | Long-term authority building |
| Typical ROAS | 2-5x (trackable) | Unknown/not trackable | 5-10x, over 12+ months |
When Performance Marketing Makes Sense?
✅ You’re a Great Fit if:
- You have a proven offer that converts (product, service, demo)
- You know your customer acquisition cost targets
- You have budget to test ($5K-10K minimum monthly ad spend)
- You need leads NOW (not 6-12 months from now)
- You can track conversions (demo requests, purchases, signups)
- Your sales team can handle increased lead volume
❌ You’re NOT a Fit if:
- Your offer isn’t validated (focus on product-market fit first)
- You have no idea what a customer is worth to you
- Your budget is under $3K/month (too small to test properly)
- You only care about “brand awareness” (do brand marketing instead)
- You can’t track what happens after someone clicks your ad
OUR PERFORMANCE MARKETING SERVICES
We don’t just “run ads.” We build complete performance marketing systems that generate qualified pipeline at predictable costs.
Our Full-Service Marketing Capabilities
What we manage:
- Search campaigns (capturing high-intent keywords)
- Search campaigns (capturing high-intent keywords)
- Google Shopping & Performance Max (for ecommerce/products)
- Display remarketing (re-engaging website visitors)
- YouTube discovery ads (video-based lead gen)
Our approach:
- Keyword research focused on buyer intent (not traffic volume)
- Negative keyword mining to eliminate waste
- Ad copy testing (5-10 variations per campaign)
- Landing page optimization for conversion rate
- Bid strategy optimization (Target CPA, Target ROAS, Maximize Conversions)
- Search Query analysis and expansion
Best For: SaaS companies, B2B services, ecommerce, any business where people actively search for solutions.
Typical results: $50-150 cost per lead, 3-5% conversion rate from click to lead, 2.5-4x ROAS.
What we manage:
- Sponsored Content (native feed ads)
- Sponsored Messaging (InMail campaigns)
- Lead Gen Forms (friction-free form fills)
- Dynamic Ads (personalized creative)
- Account-Based Marketing (ABM) targeting
Our approach:
- Precision targeting (job title, seniority, company size, industry)
- A/B testing creative formats (single image, carousel, video, document ads)
- Lead gen form optimization (pre-filled fields, custom questions)
- Audience layering (combining multiple targeting criteria)
- Matched Audiences (retargeting website visitors, uploading customer lists)
Best For: B2B companies, SaaS, professional services, enterprise sales, account-based marketing.
Typical results: $80-200 cost per lead, 4-8% conversion rate on Lead Gen Forms, 2-3.5x ROAS.
Why LinkedIn works for B2B: You can target “VP of Marketing at 500-2000 employee SaaS companies in Texas” with surgical precision. No other platform offers this level of B2B targeting.
What we manage:
- Facebook News Feed ads
- Instagram Feed & Stories
- Fb/Instagram Reels
- Messenger ads
- Audience Network (extended reach)
Our approach:
- Custom Audience building (website visitors, email lists, engagement)
- Lookalike Audience creation (finding similar high-value prospects)
- Creative testing at scale (10-15 variations weekly)
- Conversion optimization campaigns (teaching Meta’s algorithm)
- Retargeting sequences (view content → add to cart → purchase)
- Dynamic Product Ads (for ecommerce)
Best for: DTC brands, ecommerce, local services, B2C, consumer SaaS, lead generation for mid-market B2B.
Typical results: $30-100 cost per lead (B2B), $15-50 cost per acquisition (ecommerce), 3-5x ROAS.
Why Meta works: Massive reach (3 billion users), sophisticated AI optimization, excellent for visual products and consumer targeting
What we manage:
- Skippable in-stream ads (pre-roll video)
- Non-skippable ads (15-20 second guaranteed views)
- Video discovery ads (appearing in search/recommendations)
- Bumper ads (6-second awareness)
Our approach:
- Audience targeting (in-market, affinity, custom intent)
- Remarketing to website visitors and email lists
- Video creative testing (hooks, CTAs, length)
- Sequential messaging (telling story across multiple touchpoints)
Best for: Software demos, complex products needing explanation, brand building + performance combination.
Typical results: $0.10-0.30 cost per view, 2-5% view-through conversion rate, works best in combination with search/social.
Other Channels (When Appropriate)
We also manage performance campaigns on:
- Reddit Ads: Tech-savvy audiences, developers, B2B SaaS
- Quora Ads: Question-based intent, knowledge seekers
- Bing Ads: Lower competition, often better CPCs than Google
- TikTok Ads: Younger demographics, DTC products, viral potential
Platform selection depends on where YOUR audience actually is, not where agencies default to.
OUR FULL-FUNNEL PERFORMANCE MARKETING APPROACH
We don’t just run individual campaigns. We build complete funnels that move prospects from awareness to conversion.
TOFU
Awareness & Discovery
Goal: Reach new prospects who don’t know you exist yet.
- Cold audience targeting
- Educational content ads
- YouTube discovery
- LinkedIn thought leadership
- Meta reach campaigns
- Impressions
- Reach
- Engagement rate
- Video view rate
- CPM
20-30% of total spend
MOFU
Consideration & Evaluation
Goal: Engage people who’ve shown interest (visitors, engagers).
- Website visitor retargeting
- Engagement retargeting
- Comparison content (“X vs Y”)
- Case study ads
- Lead magnets
- Click-through rate (CTR)
- Conversion rate
- Cost per lead (CPL)
- Lead quality score
40-50% of total spend (High ROI)
BOFU
Conversion
Goal: Convert warm prospects into paying customers.
- High-intent keywords
- Cart abandonment retargeting
- Demo/trial retargeting
- Sequential messaging
- List exclusions
- Conversion rate
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
- Customer LTV
30-40% of total spend
HOW WE OPTIMIZE FOR MAXIMUM ROAS
We don’t just “run ads.” We build complete performance marketing systems that generate qualified pipeline at predictable costs.
Our Full-Service Marketing Capabilities
What we test:
- Headlines (5-10 variations per campaign)
- Ad creative (images, videos, carousels)
- Body copy and value propositions
- Calls-to-action (button text, urgency, offers)
- Audience segments (does job title X perform better than Y?)
- Landing pages (layout, copy, form length, CTAs)
- Bid strategies and budget allocation
Testing frequency:Launch 8-12 new tests per campaign monthly. Kill losers after 7-14 days, scale winners immediately.
Why this matters: A 0.5% conversion rate improvement on a $10K/month campaign = 6 extra leads/month = $30K-60K annual pipeline improvement.
Every Monday morning, we analyze:
- Which campaigns drove leads (and at what cost)
- Which audiences are converting vs. wasting budget
- Which creative is fatiguing (declining performance)
- Where to reallocate budget for maximum impact
Our approach:
- Precision targeting (job title, seniority, company size, industry)
- A/B testing creative formats (single image, carousel, video, document ads)
- Lead gen form optimization (pre-filled fields, custom questions)
- Audience layering (combining multiple targeting criteria)
- Matched Audiences (retargeting website visitors, uploading customer lists)
We make changes WEEKLY, not monthly like traditional agencies
When something’s not working, we pivot fast:
- Underperforming campaign? Pause it within 48 hours, analyze why, relaunch with fixes
- High cost per lead? Test new targeting, creative, or landing page within 1 week
- Platform not delivering? Shift budget to better-performing channels immediately
Speed of optimization = your competitive advantage. While competitors wait for month-end reports, we’re already 3 iterations ahead.
Ad fatigue is real. After 30-45 days, even winning ads lose effectiveness as audiences see them repeatedly.
Our approach:
- New creative every 30-45 days (images, videos, copy)
- Maintain top performers while testing new angles
- Seasonal and event-based creative (holidays, industry events, product launches)
- User-generated content and testimonials rotated in
Great ads wasted on bad landing pages = money down the drain.
What we optimize:
- Headline-ad message match (visitor sees same message on page as ad)
- Form length (test 3 fields vs. 5 vs. 10)
- Social proof placement (testimonials, logos, case studies)
- CTA clarity and urgency
- Mobile responsiveness (60%+ of traffic is mobile)
- Page load speed (every 1-second delay = 7% conversion drop)
Result: 2-3x conversion rate improvement = 2-3x more leads from same ad spend.
We track beyond the click:
- Which campaigns generate leads that actually close (not just fill forms)
- Multi-touch attribution (what sequence of ads led to conversion)
- Customer lifetime value by acquisition channel
- Sales cycle length by traffic source
Why this matters: A campaign with $150 cost per lead that generates customers worth $5K is better than $50 cost per lead that generates customers worth $500.
WHAT YOU CAN EXPECT
WHAT YOU CAN EXPECT
TIMELINES & BENCHMARKS
Month1: Setup, Research & Launch
What happens:
- Campaign strategy and platform selection
- Audience research and targeting setup
- Tracking implementation (pixels, UTMs, conversion events)
- Ad creative development (3-5 variations)
- Landing page optimization recommendations
- Initial campaigns launch (1-2 platforms)
Budget:
- Testing phase, focus on learning
Expected results:
- 500-2000 clicks
- 10-30 leads (depending on industry)
- High cost per lead initially (not optimized yet)
ROAS: 1.5-2x (learning phase)
Don’t panic if:
CPL is high or ROAS is low. Month 1 is data gathering.
Month 2-3:Optimization & Scaling
What happens:
- Performance analysis and budget reallocation
- Pause underperforming campaigns/audiences
- Scale winning combinations
- Creative refresh (new ads based on learnings)
- Landing page A/B tests
- Expand to additional platforms if appropriate
Budget:
- Shift spend to top performers
Expected results:
- 1500-5000 clicks
- 40-100 leads per month
- Cost per lead decreasing 30-50%
ROAS: 2.5-3.5x
You’ll see:
Clear patterns of what works. Campaigns becoming predictable.
Month 4-6: Scale & Sustained Performance
What happens:
- Campaigns running at optimal efficiency
- Consistent testing of new creative and audiences
- Quarterly strategy reviews
- Attribution analysis (which campaigns drive customers, not just leads)
- Scaling budget on proven winners
Budget:
- Maximize spend on high-performers
Expected results:
- 3000-10,000+ clicks
- 80-200+ leads per month
- Predictable cost per lead and pipeline generation
ROAS: 3-5x(target for B2B)
The goal:
Marketing becomes predictable revenue driver, not uncertain expense.
Industry ROAS Benchmarks
| Industry | Target ROAS | Typical CPL Range | Timeline to Target |
|---|---|---|---|
| B2B SaaS | 3-5x | $80-200 | 3-4 months |
| Ecommerce | 3-6x | $15-60 (CPA) | 2-3 months |
| Professional Services | 2.5-4x | $100-300 | 3-5 months |
| Healthcare/Local | 4-8x | $50-150 | 2-4 months |
| DTC/Consumer Products | 3-5x | $30-100 (CPA) | 2-3 months |
| Enterprise B2B | 2-4x | $200-500 | 4-6 months |
Note: Higher ticket items typically have lower ROAS initially but higher lifetime value.
A $10K B2B deal at 2x ROAS is better than a $100 ecommerce sale at 5x ROAS.
OUR PRICING & ENGAGEMENT MODELS
Fractional Marketing Team Packages
15-20% management fee of your monthly ad spend
- $10K/month ad spend → $1,500-2,000 management fee
- $25K/month ad spend → $3,750-5,000 management fee
- $50K/month ad spend → $7,500-10,000 management fee
- Campaign setup and strategy
- Ad creative development (copy + design coordination)
- Daily monitoring and optimization
- Weekly performance reports
- Monthly strategy reviews
- Landing page recommendations
- A/B testing across campaigns
- Companies with established ad budgets wanting ongoing optimization
$5K/month ad spend (below this, performance marketing doesn’t have enough data to optimize effectively)
Fixed monthly fee ($3K-6K) + your Ad spend budget
- $4K/month retainer + $8K ad spend = $12K total
- Retainer covers: strategy, management, creative, reporting
- Ad spend: goes directly to platforms (Google, LinkedIn, Meta)
- Same as percentage model
- More predictable budgeting (fee doesn’t change with spend)
- Companies preferring budget predictability or testing with lower spend
Lower base fee (10-12% of spend) + performance bonus for hitting targets
- Base: 10% of $20K spend = $2K
- Bonus: $500 for every $10K in pipeline generated above baseline
- OR: Bonus percentage if ROAS exceeds 4x
- Same services as other models
- We’re incentivized to drive real business outcomes, not just leads
- Companies wanting aligned incentives and willing to share upside
Must have clear conversion tracking and pipeline attribution
What’s Included in Every Package?
Regardless of pricing model
✅ What’s Included:
- Campaign strategy and platform selection
- Account setup (if starting fresh) or audit (if existing)
- Audience research and targeting strategy
- Ad copywriting (headlines, descriptions, CTAs)
- Creative direction (we brief your designer OR coordinate ours)
- Campaign launch and management
- Daily optimization and budget management
- Weekly performance snapshots
- Monthly comprehensive reports with recommendations
- Quarterly strategy reviews
- Direct access to your media buyer (Slack/email)
❌ What’s NOT Included:
- Landing page design/development (we provide recommendations, you implement OR add to scope)
- Ad creative design (we write copy, brief designers; can add design for additional fee)
- Your actual ad spend budget (you pay platforms directly)
PERFORMANCE MARKETING SUCCESS STORIES
Case Study: SaaS Company: 5x ROAS, $200K Pipeline in 90 Days
Client:Project management software (Series A, $5M ARR)
Challenge: Relying solely on organic and word-of-mouth. Needed scalable acquisition channel. Tried Google Ads internally but got terrible results ($400+ cost per lead).
What we did
- Launched LinkedIn campaigns targeting product managers and engineering leaders at 100-500 employee tech companies
- Created comparison ads (“Asana alternative,” “Monday.com”)
- Set up retargeting for demo video viewers
- A/B tested 12 ad variations in first 30 days
Results after 6 months
spent $40K
Generated $208K
Average cost/demo
Demo requests in 90 days
Closed revenues within 90 days
Demo-To-Customer conversion
Timeline
Hit target ROAS by Month 3, sustained through Month 6+.
Case Study: B2B Services: 45% Lower CPL, 60 Qualified Leads/Month
Client:IT managed services provider (15 employees, $3M revenue)
Challenge:Paying $200-300 per lead from HomeAdvisor-style lead aggregators. Poor lead quality (50% not qualified). Wanted owned channel.
What we did
- Launched Google Local Service Ads (instant credibility with Google badge)
- Created service-specific landing pages for each offering
- Set up retargeting for site visitors
- Built LinkedIn campaigns targeting IT directors at 50-200 employee companies
Results
Average cost per lead
Qualified leads/month
Lead Quality Improvement
Pipeline generated in 6 months
Closed revenue from paid campaigns
Timeline
Month 1 setup, Month 2-3 hitting stride, Month 4+ sustained performance
Case Study: Ecommerce: 3.8x ROAS,
Scaled $50K → $500K/Month
Client:Premium baby products DTC brand
Challenge:Stuck at $50K/month revenue. Google Shopping working but plateaued. Needed multi-channel strategy to scale.
Strategy & Execution
- Optimized Google Shopping feed (better titles, descriptions, high-quality images)
- Launched Meta Dynamic Product Ads showing products users viewed
- Created lookalike audiences from high-LTV customers ($300+ lifetime value)
- Built retargeting sequences: view product → add to cart (discount) → cart abandonment (urgency)
Results after 6 months
Omni-Channel ROAS Lift
Monthly Revenue Scale
Lower Cart Abandonment
Google Shopping ROAS
Meta Ads Performance
Blended Acquisition Cost
Timeline
Month 1-2 testing, Month 3-5 scaling, Month 6-9 sustained growth
FREQUENTLY ASKED QUESTIONS
- B2B/SaaS: LinkedIn (primary) + Google Search (secondary) + YouTube (if you have video/demos)
- Ecommerce/DTC: Meta (primary) + Google Shopping (primary) + TikTok (if younger demographics)
- Local Services: Google Local Service Ads (primary) + Meta (secondary for brand awareness)
- Professional Services: LinkedIn (thought leadership) + Google Search (high-intent keywords)
We recommend platform mix based on your specific business during strategy phase—no one-size-fits-all.
- Strategy: Your dedicated strategist develops campaign approach, targeting, budget allocation
- Execution: Your media buyer implements, optimizes daily, runs A/B tests
- Coordination: They work together, not in silos
You get one point of contact but both strategic thinking and tactical execution.
- B2B SaaS: 3-5x ROAS within 3-4 months
- Ecommerce: 3-6x ROAS within 2-3 months
- High-ticket B2B ($50K+ deals): 2-4x ROAS but much higher LTV
- Local services: 4-8x ROAS (lower cost per lead, faster sales cycles)
We set clear ROAS targets during onboarding based on your unit economics. If you don’t know your target ROAS, we help you calculate it.
Recommended starting budgets:
- B2B SaaS: $10K-15K/month (LinkedIn is more expensive)
- Ecommerce: $8K-12K/month (scale quickly if working)
- Local services: $5K-8K/month (lower CPCs)
- Enterprise B2B: $15K-25K/month (longer sales cycles, higher CPLs)
How to calculate: If you need 50 leads/month and expect $100 cost per lead, you need $5K ad spend. Add 20-30% for testing/learning.
Optimization sweet spot: Month 3 (enough data to know what works, scale winners)
Target ROAS: Month 3-4 for most industries, Month 5-6 for long sales cycle B2B
Important: Month 1 is learning/testing. Cost per lead will be high. Don’t judge performance until Month 2-3.
Ad design: We provide creative direction and can coordinate:
- Option 1: We brief your in-house designer (common for brands with existing assets)
- Option 2: We coordinate our design team (add $1K-2K/month for unlimited ad creative)
- Option 3: We use stock photos + professional templates for static ads (included)
- Video: We write scripts and storyboard; you produce OR we coordinate video team (separate pricing).
Most clients start with Option 1 or 3, then add design as they scale.
- Weeks 1-4: Testing phase, high tolerance for poor performance (gathering data)
- Weeks 5-8: If campaigns aren’t trending toward targets, we pivot: new targeting, new creative, or different platform
- Week 9+: If still underperforming, we recommend: pause and reassess OR shift budget entirely to better channel
We don’t let bad campaigns run indefinitely. If LinkedIn isn’t working by Week 8, we shift to Google. If Meta is crushing it, we pour budget there. You can also pause engagement with 30 days notice after initial 90-day commitment.
- Performance snapshot emailed (spend, leads, CPL, ROAS)
- Flag any issues or wins
Bi-weekly:
- 30-min check-in call/video
- Review what’s working, what’s not
- Discuss upcoming tests
Monthly:
- Comprehensive report (12-15 pages)
- Campaign breakdowns by platform
- Audience performance analysis
- Creative performance (which ads are winning)
- Recommendations for next month
Real-time: Shared dashboard access (Google Ads, LinkedIn, Meta). You can check performance anytime.
Communication: Slack or email. Response time: Same day for urgent, 24 hours for normal questions.
Common path:
- Month 1-2: Launch LinkedIn or Google (single platform focus)
- Month 3-4: Once performing, add secondary platform (Meta or YouTube)
- Month 5+: Multi-channel campaigns running, optimized across platforms
Starting with 1-2 platforms allows us to nail messaging and targeting before spreading budget thin across too many channels.
- Platform selection and campaign structure
- Audience research and targeting strategy
- Budget allocation recommendations
- Competitor analysis
Execution:
- Campaign setup (tracking, pixels, conversion events)
- Ad copywriting (all headlines, descriptions, CTAs)
- Campaign launches
- Daily monitoring and optimization
- Budget management and reallocation
- A/B testing (audiences, creative, landing pages)
Reporting:
- Weekly performance updates
- Monthly comprehensive reports
- Quarterly strategic reviews
- Direct access to your media buyer
Not Included:
- Ad creative design (can add for $1K-2K/month)
- Landing page development (we provide recommendations)
- Your ad spend budget (you pay platforms directly)
Build IT RIGHT
Stop Wasting Ad Spend on Unqualified Clicks
Performance marketing done right generates predictable pipeline at known costs. iFlow’s campaigns focus on one metric: return on ad spend. Every campaign tracked, every lead measured, every dollar accountable.
What You Get:
3-5x average ROAS within 3-4 months
Multi-platform Strategy (Google, LinkedIn, Meta, YouTube)
Weekly optimization, not monthly check-ins
Complete transparency (shared dashboards, detailed reporting)
No long-term contracts after initial 90 days
Three ways to get started
Schedule Strategy Call
Get Free Media Plan
Email Your Goals
Quick stats
Campaign live
Lower CPL vs. Previous Agencies
Average ROAS for B2B clients
Client Retention Rate